We're a team of dedicated professionals with a wealth of franchise experience.

Gregory Roberts – Chief Executive Officer

Greg Roberts acquired Mary Brown’s Inc. in February 2007 and is the company’s sole shareholder and CEO. His primary responsibility is the development of the overall strategy of Mary Brown’s Inc. Greg is also a director with a number of private and public companies, as well as a Governor with the Atlantic Provinces Economic Council. Greg is deeply dedicated to philanthropy and encourages community caring to be a priority for all Mary Brown's franchisees. 

Greg has been honoured with a number of industry and entrepreneurial awards, including:

  • BDC’s Young Entrepreneur of the Year Award for P.I. Enterprises Group 
  • Chartered Accountants Early Achievement Award 
  • The Ernst & Young Entrepreneur of the Year for the Atlantic Region Services 
  • Canada’s Top 40 Under 40 Award 

Greg is a Chartered Accountant and CPA. He is also a graduate of Memorial University of Newfoundland’s Bachelor of Commerce (Finance) program and continues to attend the Executive Studies Program at Harvard Business School to remain abreast of the latest in organizational and leadership change and management.

Hadi Chahin –President and Chief Operations Officer

A recognized industry leader known for his ability to drive growth, execute strategy and manage cultural change, Hadi brings over 20 years in Operations, Financial Management, Human Resources, Strategic Planning and Business Development to his leadership role at Mary Brown’s.

Prior to joining Mary Brown’s, Hadi was the Vice President of Operations for Chartwells – a division of Compass Group Canada.  During his time with Chartwells, Hadi built a solid operational organization that consistently delivered results by aligning people with business goals. The outcome was an enhancement and expansion of service delivery standardization and business performance. He also held leadership roles with Sodexo Canada, Prime Restaurants and White Lodging Services.

Hadi holds a Masters in Restaurant, Hotel and Institutional Management and a Bachelors in Business Management.  He is a certified Facility Management Professional (FMP).

A proud Canadian who is passionate about quality and service, the move to Mary Brown’s is a natural fit for Hadi. He says, “The brand is being recognized more and more for the quality of our franchise operations and our ‘Made Fresh from Scratch’™ approach to QSR.”

He adds, “I’m excited to lead this company. We’re taking great strides forward – I see so much potential for this Truly Canadian brand.”

Tony Samuelson – Vice President, Operations

Tony brings to the team a wealth of knowledge and experience in the restaurant business. His over 35-year food service management and proprietor history (18 years with Mary Brown's), has provided him with a keen ability to effectively execute on every level of operations. 

Tony’s career started out with a steak house chain, where he traveled the Maritime region as a 'trouble shooter', quickly turning troubled operations around in terms of customer service and profitability. At only 23, Tony became the youngest Executive General Manager in that company, managing a number of multi-million dollar operations for 8 years.

Moving on to the next challenge, Tony joined with a multi-unit Mary Brown’s Franchisee as an Area Manager, with his group of stores earning many sales and achievement awards. Later, as the General Manager for our parent company, P.I. Enterprises Limited, Tony organized and oversaw high volume and profitable operations in the Mary Brown’s corporate stores.

Tony’s true passion for the Mary Brown’s brand, product and culture led him to national level as VP of Guest Experience. There, Tony introduced and executed multiple outstanding programs and menu innovations including Chicken Pop-Ins, Mini Mary, our Made Fresh from Scratch strategies, Mini Ops Booklet tool and our TellMary Guest program.

In 2017, Tony rose to the position of Vice President of Operations. He is focused on a collaborative approach with our Franchisee Partners and our Associates to make Mary Brown’s the best QSR chain, with the highest Guest satisfaction levels, in Canada.

Sean Bell – Chief Financial Officer

The newest member of our executive team is a seasoned veteran of the restaurant industry, having held senior roles with some of Canada’s leading brands.

Prior to joining Mary Brown’s, Sean was the VP of Finance and Administration at Shoeless Joe’s. Previous to that position, Sean was part owner and CFO for The Works Gourmet Burger Bistro as well as having been the Director of Finance for Cara Operations, working with Kelsey’s and Montana’s restaurants.

Sean holds a B.A. from Wilfrid Laurier University in Economics, Finance and Accounting. He also holds CFA and CPA/CMA designations.

Sean brings a wealth of experience in food services, entrepreneurship and financial management to Mary Brown’s. He is a great addition to our strong, passionate team and is a proven leader who can help drive Mary Brown’s forward.

Safiah Arooz – Senior Director of Franchise Development

Safiah has a strong background in Business Development and Franchising, managing the end-to-end process for new Franchisees throughout her career – from interviewing all the way through to ownership. She also managed all existing Franchisees in her former role at New York Fries and South St. Burger Co., where she worked for over 13 years, garnering valuable insights into the QSR industry. 

Safiah holds a Bachelor of Commerce degree from Ryerson University, Toronto and also has a Hotel Management diploma from George Brown College.

Sean Sarrami – Director of Leasing & Franchising

Sean Sarrami joined the Mary Brown's team in late 2017, bringing many years of franchising experience to the role. He served as Brand Vice President of San Francesco Foods in Toronto from 2014 to 2017. Prior to that, from 2011 to 2015, he gained valuable hands-on experience as a multi-unit Franchisee within the MTY Group, a leading franchisor and operator of numerous quick service restaurants. Sean also served as District Quality & Loss Prevention Manager for HBC from 2002 to 2008, overseeing more than 100 locations.


We’ve been with Mary Brown’s for the past 21 years and have enjoyed a solid and gratifying relationship founded on respect, loyalty, consistency, honesty and trust. We are both actively involved in the running of the business, and share mutual passion with Mary Brown’s for success and growth. Owning multiple stores has given us the stability we always wanted.
— Larry and Michelle Maher (4 stores in Newfoundland)